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    Why Saga

What makes us the over 50s specialist?

Saga has been creating holidays and cruises exclusively for the over 50s for more than 60 years. That’s great news for your 50+ customers (and their 40+ partners) because we know what is important to them, and understand what they expect and enjoy on their holidays. And it’s great news for you, because with 97% of Saga travellers rating their holiday ‘excellent’ or ‘good’, selling our holidays is a walk in the park!

Your customers can expect:

  • VIP door-to-door travel included on all long-haul holidays and chauffeur service included on all ocean cruises
  • A vast choice of holidays and cruises exclusively for the over-50s, from all-inclusive stays in Europe and the Mediterranean to long-haul escorted tours, leisurely river cruises and ocean cruises aboard our own ships 
  • Attention to detail – our experts plan every aspect of every holiday and our meticulous quality assessors put them to the test
  • Expert help, every step of the way from our highly experienced holiday creators, our helpful travel consultants (that’s you!), and friendly knowledgeable hosts
  • Our Price Promise guarantees that if we reduce our prices we’ll pass the savings back to your customer (Saga Cruising only)
  • Exceptional value – with so much included in the price

We’re positive your customers will enjoy their first holiday with us…

And they can book with confidence thanks to our money back guarantee.

There's really only one way to discover what makes our holidays so good, and that’s by joining one, and with our Money Back Guarantee your customers can book their first holiday with the peace of mind, that if during the first 48 hours of their holiday they don’t think it’s for them – we’ll bring them home free of charge and refund the cost of their holiday.

All tours 100% guaranteed to depart

Thanks to our Guaranteed Departures, your customers can book with the confidence that every tour date we advertise is 100% guaranteed to depart. This means your customer won’t be faced with the disappointment of a last-minute cancelled trip if not enough customers book their departure.


on Escorted tours

  • VIP door-to-door travel on long-haul holidays
  • All tour travel and included excursions as described

on all stay holidays

  • VIP door-to-door travel on long-haul holidays
  • A welcome drink reception
  • Bottled water on arrival
  • Excursions, entertainment and activities where specified

Half board plus and full board plus hotel stays include selected drinks, our all-inclusive holidays feature a free bar and usually some excursions too!

on all ocean cruises

  • A choice of wines with lunch and dinner
  • Chauffeur service ti the port up to 250 miles each way
  • All on-board gratuities and service charges
  • Unlimited luggage allowance
  • Sumptuous dining in a choice of venues
  • Buffet meals and snacks in our alternative open-seating venues 
  • Daily afternoon tea
  • Unlimited tea and coffee in selected venues 
  • A welcome party and Captain’s dinner
  • Free shuttle bus to take you to the nearest town centre
  • Free Wi-Fi internet 

All-inclusive cruises include selected wines at lunch and dinner, Saga house-branded spirits and cocktails made with them, draught beer and lager, non-alcoholic cocktails, all mixers and soft drinks.

on all river cruises

  • A Saga cocktail party
  • A choice of wine, beer and soft drinks on board selected ships
  • A welcome drink reception and farewell dinner